And they may do so diligently when it comes to non-major internet storefronts. However, if a potential customer sees a PO Box as your business address then that in itself can quickly become a red flag and cause them to shop elsewhere, even if you are a legitimate business.
It’s not that PO Boxes are bad, it’s just that PO Boxes don’t belong on ecommerce websites which sell products and/or services. Furthermore, when it comes to websites, many consumers become programmed to believe that PO Boxes are fake addresses and signs of possible scams.
They begin to question as to why no physical address is made available on the website if it is indeed a legitimate business. However, instead of contacting the business owner(s) and asking about such matters, they leave the website and move on to next online store in the search engine search results.
No matter how honest you are, and how well you do business, most consumers are aware of the fact that there are plenty of scams on the internet using PO Box addresses on their websites. And hiding your real address can cause you to be seen as such.
This is one of the reasons why most people won’t do business with a website that hides its real address and displays a PO Box instead.
The absence of a physical address may raise concerns almost instantly. And if they do not see a physical address on your website then they may not buy anything and make no attempts to contact you as well.
Many times, when a customer is ready to purchase a product from an online store for the first time, they must become confident in placing an order from that store, especially if they’ve never heard of you before.
It’s not that PO Boxes are bad, it’s just that PO Boxes don’t belong on ecommerce websites which sell products and/or services. Furthermore, when it comes to websites, many consumers become programmed to believe that PO Boxes are fake addresses and signs of possible scams.
They begin to question as to why no physical address is made available on the website if it is indeed a legitimate business. However, instead of contacting the business owner(s) and asking about such matters, they leave the website and move on to next online store in the search engine search results.
No matter how honest you are, and how well you do business, most consumers are aware of the fact that there are plenty of scams on the internet using PO Box addresses on their websites. And hiding your real address can cause you to be seen as such.
This is one of the reasons why most people won’t do business with a website that hides its real address and displays a PO Box instead.
The absence of a physical address may raise concerns almost instantly. And if they do not see a physical address on your website then they may not buy anything and make no attempts to contact you as well.
Many times, when a customer is ready to purchase a product from an online store for the first time, they must become confident in placing an order from that store, especially if they’ve never heard of you before.
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